Tips for Hiring the Right Video Animation Company
Are you looking forward to making an explainer video for your company? Or maybe you are looking for how to make an animated logo? Your video is the reflection of your brand personality. It is an attempt to explain your plans and process to your audience, along with giving you a chance to make the first impression on your customers. Therefore, it has to have quality and a compelling storyline to persuade potential customers.
An important thing to consider while hiring an animation company is their portfolio to judge the quality of the work as well as the experience they have in the animation industry. If you see more than 30 videos on their portfolio, you can be confident about the product you are most likely to get, but if they have less than that, they might not have the experience or that they only displayed some of their work and not all.
Here are a few things that you need to consider before you hire video animation service providers to make a video for your company.
A video should be able to explain your business values, message, and ideas to the audience. It should be able to make a bond between the customer and the brand. Humor in the story is also important unless your video is about something very serious, like spreading awareness about a medical condition.
Make sure that you pay attention to the little details that you need in your company video as you watch the sample. If you are able to understand the story from your customer’s perspective, it means that the story is intended to explain your business values to the audience.
The company you hire for animation must be able to provide you with enough animated video samples to convince you that they are the right choice for your company and can do what you expect from them. The videos they have made should be explicit. A video with unperceivable graphics is useless for your company.
A video with original drawings and characters, and the illustrations and storyboard should be modern and attractive. Since your explainer video is going to be a marketing tool and will be included in all the other marketing campaigns, therefore you need to keep an eye out for consistency with the company’s logo, brand, and website.
The importance of voiceovers
The key to making a perfect animated video is the voice of the voiceover artist. If a professional voiceover artist does not do the narrations, it can have a serious effect on your brand and company. The artist is supposed to have proper command on the tone and genre to reflect the emotions while speaking.
The voiceover artists need to be knowledgeable about the various pronunciations of the language. For instance, the English language has many different accents and pronunciations of the words. The artist must know about the company location to speak the language in accords with the dialect of that place.
The customer service and communication
Another important factor to consider is the customer service the company is willing to offer along with their way of communication. There is a tone of companies out there ready to persuade you to do work with them, but you need to choose the one that is best for your company. It is essential that the company you choose to work with can establish an open dialogue, and they are able to guide you through their process of work. The production company should be able to answer your queries and should let you actively participate in the different stages of production.
Responsibility and consistency
If the company has enough experience in the industry, they will be able to guide you through the video process along with guiding you to select the best style of video and the duration of your video.
Nobody knows about your company better than you, and a production company must have the expertise to analyze your message and listen to your recommendations and share their opinions with you for a better result.
Hire a company that is in your budget
Prices of the explainer videos vary according to your needs and requirements of the employer. If you are starting up your business, it is best for you to hire a freelancer on a low budget. This means only one person is responsible for the whole prices— that is, scriptwriting, storyboard, pre-production, and post-production. However, the process of hiring a freelancer also remains similar to hiring a video animation company. The only difference is the expense and the time required to create a compelling video.
Another option for business startups is using the high-quality video template available for various explainer videos, including whiteboard animations, 3D animations as well as some others according to the trends in the market. The video maker may have some options for effects, but you can still have a video for your company.
On the other hand, if you are a business with a bigger budget, and you need a video that is unique and creative, hiring an animation studio is the best option for your company. Animation companies have their links with professional scriptwriters, directors, illustrators, voiceover artists, animators, and editors, who are experts in their area of work. Pricing of different companies may vary, but remember that pricing does not indicate better quality of work.
So be cautious when considering to hire a freelancer animator or a video animation company. There are many companies that can do your work at a lower price and provide you with the best quality of video in an extremely small budget.
Author Bio: Wayne Dietz is a marketing manager at Animation Dok with passion for writing and this is the reason that he has always contributed to different sites spreading knowledge about marketing and animation through his skilled talent.