In today’s smartphone age, it’s no secret that the transportation industry (taxi business) is witnessing rapid growth, with players like Uber, Lyft, and many more online taxi booking software startups ruling the taxi business.
While Uber was first to grab the opportunity and transform the journey of ‘call a taxi’ to ‘book a taxi’, but the situation is always changing in the market.
Moreover, in many places, the prices for the Uber service is higher than the local taxi business. That means, there is still an opportunity to launch a local taxi booking application.
Although, building a reputation and presence is quite a challenging task for newcomers. And, the success of any taxi app startup heavily relies on a number of aspects for instance if the taxi app is meeting customers’ requirements, is it offering better services, features, and rates than competitors, and so on.
But, to ensure that customer demands are fulfilled, the taxi business has to create a proper plan, validate it, and modify the product on the feedback collected.
Simply put, your online taxi booking software needs to offer something unique that creates the required impact among the target customers. And, in this article, we’re going to tell you how to do just that.
Before you even think about developing your taxi booking app, it’s essential to do thorough market research first. Now, this may seem obvious, but your research should not just know about the current competitors in your locality. Rather, it’s also essential to know what the customers think about each particular competitor in the market.
In addition, you also need to find out which platform most customers are on – iOS or Android?
Once you gather all this information, make sure you offer something that makes your service better than your competition. Not sure what does that means? – just read further.
Differentiate Your Services From Competitors.
To establish a successful taxi business, it is important to add additional features or offerings on top of all the essential features. This is what going to differentiate your taxi business from others.
Simply put, you need to find out what the customers want or are looking for, identify that common problem, and offer a solution that resolves it.
Offer Rich-Set of Services.
While it is essential to provide top-notch user experience, simple registration, and taxi booking process, cashless payment option, and so on, but in the end, these are only the basic features.
Therefore, we recommend to also include advanced features such as ride later option, option to rate the driver and write a review on each ride.
And, as far as additional services are concerned, we suggest offering services like free wifi and charging ports in the passenger seats to attract customers faster and build a reputation in the market.
Smooth Back-End System.
In the back-end of a taxi dispatch system, there is usually a constantly running process that optimizes the server response time. This response time generally depends on the tools used.
Now, building the back-end system for your taxi booking software is tough and expensive at the same time. But, since it is another essential part of establishing and running a successful taxi business, it is vital to focus on the back-end system.
Simple-to-Use Taxi App Solution.
Like mentioned earlier, your taxi management system should be easy-to-use for both drivers as well as customers. While most taxi app startups usually focus on creating a simple registration process for customers, but it is equally important to make the registration and onboarding process easier for drivers as well.
Remember, the easy registration process plays an important role in attracting both customers and drivers as well. And the success of your taxi business depends on both.
Therefore, you need to make the driver registration process also easier, and at the same time, also make sure that you have the complete details of the driver before getting them on board.
Last but Not Least, Riding Options & Convenient Fare Policy.
Your online taxi booking software should allow users to choose the vehicle according to their requirements.
On the other hand, having a convenient fare policy also plays a huge role in building trust among customers, especially when starting out. Now, the best fare policy, to which most customers are attracted, is to charge on the basis of distance traveled.
But, besides that, your taxi app solution must also have automatic fare calculation functionality that calculates the amount once the customer reaches his or her destination.
Whether you already own a taxi business but need to upgrade your taxi dispatch system to the latest technologies or want to start a taxi booking business from ground-up, it is of utmost importance to keep in mind the above-mentioned factors.
They play an important role in offering a better user experience, differentiate your services from competitors, and attract customers. Besides these, you could also leverage the power of social media and schedule regular promotional activities to grab customers’ attention and build a trustworthy brand.
Author – Bio
Mushahid Khatri is a Chief Executive Officer of Yelowsoft which is one of the leading shuttle booking software. He believes in sharing his strong knowledge base with leaned concentration on entrepreneurship and business.